DONUT MEDIA
Donut is a multi-platform media brand dedicated to bringing accessible automotive content to audiences of all ages. As the top automotive YouTube channel in the US, Donut has pioneered a comedic and informative approach to car content. I worked as a creative lead / ACD on contract to elevate each of their merchandising IP’s through premium video, photography, and layouts.
BROADCAST / ADSPOTS
I developed, wrote, and directed the campaigns for Donut’s merchandise drops. Utilizing the talent’s witty humor, tongue-in-cheek dialogue, to-the-point CTA’s and modern editing styles to execute these concepts and serve them in the millions.
*Script for “Sticker Pack” was written by Brand Team prior to my execution.
pHOTOGRAPHY
I shot premium photography combining a mix of product and lifestyle; unique to each IP.
PRODUCT
Stylized, Professional, yet still fun.
LIFESTYLE
Fun, yet still professional and stylized for each IP.
DIGITAL
I developed the copy, layout, tone, and executions for campaign banners, email blasts, ads, and e-commerce.
