Working closely with both 343 Industries (publisher) and 215 McCann, developed a full service 360 campaign for Halo Wars 2.
We worked with 215 McCann in correspondence with 343 Industries, so that these characters were properly portrayed and we could correctly support their broadcast campaign.
This sort of insider knowledge resonated with the Halo Universe fans in a funny, lighthearted way.
copyright 215 McCann
We commissioned three of the most talented street artists to paint murals in six major cities across the United States. We partnered with Snapchat and turned it into an AR scavenger hunt that celebrated art, gaming, and Halo lore.
Using the social platform Twitter to create a quick game between two friends using Blitz Cards to show off how the new game mode works.
Using insider knowledge and broad awareness to support the title across Xbox social channels to both fans of RTS games and the Halo franchise.
Supporting the title with featured Xbox bundles and Pre-order incentives with major retailers such as Amazon, Best Buy, and more.